Microchip Acquires Atmel

It is official - Atmel is now a subsidiary of Microchip Technology Inc

http://www.microchip.com/docs/default-source/announcements-documents/atmel-customer-letter-april-2016.pdf?utm_campaign=May_2016_eNewsletter_A&utm_medium=email&utm_source=Eloqua

Is this the old “can’t beat em’ so buy em’” routine?

No, from what I’ve heard it is more related to money and corporate dysfunction on the ATMEL side. This has resulted in shuttering or repricing of certain lines.