This is a little comment about branding and image from a new customer.
Why are there so many names overlapping in this space? GHI, TinyCLR, Fez, is it necessary to have so many? It clutters the brand, loses the benefit of domain name alignment with the product, and just looks messy.
Freakin’ Easy? Really? This isn’t a great international brand name. Firstly, “EZ” is spelled E-ZED in any UK-English country. Secondly, “Freakin’” is just another way of saying “F*ckin’”. Not exactly a name I’d want to promote to my children.
Having done my research I thought that you have a better product range than Netduino, which is why I’m now a customer. I have to say, though, they’re kicking your backside with branding, brand awareness and publicity.
If you’re having a discussion about business strategies it might be worth keeping these thoughts in the back of your mind. OK, they’re worth what you’ve paid for them, and they’re from just one custmer, but technology sales and marketing is my business