I understand the idea of selling direct to keep costs down but it makes prices overseas a little high.
e.g. for me in the UK an mbuino costs:
$10 for the board.
$10 international shipping
$2 import tax
£8 penalty for not paying the import tax before importing it
giving a total cost of just under $35.
OK so it’s not enough to break the bank but it’s hardly an attractive price either. Unless you can get a group together and buy in bulk to split the shipping and import penalty costs it’s simply not worth it.
Sure a UK reseller is going to add their margins but even if the price was $20 it would still be better than the current situation.