Gus, just read your entry, thanks. Finding the material is three quarters of the battle. I would definitely restate change “Projects” to “Community” and put Projects and Fezzer and other high quality content there.
I would also restate that updating the tutorial and the video your most important support requirmentment for first time users. Especially since you are trying to grow a community of users that has many levels of users in it. The accuracy and ease of use of your ebook and videos are make/break for anyone. As you state, “getting through the first week”, well, that is the issue and that is where the ebook and video make all the difference. The accuracy of the tutorials have an extreme effect on the willingness to continue. I have seen this in the products I have developed over the years where people were using conceptually easier software having to do directly with their work resist to the point of kicking the software out, due to inaccuracies in the help and tutorials. The response is “if they don’t get that right, how can I trust them and its not worth my time.”
Your tutorials scripts are fine as they are in flow and concept, so basically reshooting the videos with the same scripts with VS 2010 adjustments would do the trick. I know the cost of updates are not cheap, but they are a requirement that will lower your cost of support over the long term and retain the majority of customers that would simply have drifted off. That first delight of getting through a good tutorial reinforces their belief in their ability to understand the product and continue. It’s all about lighting up those Dopamine brain cells without waking up the Amiglia, making the emotions say “Cool!” while the rational part says, “Yes, I can do this!” right from the beginning.